Geno's Hair Care - Anti-Diversion Policy

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WHAT IS DIVERSION?
If you don't know the answer to this question - you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it.

Diversion is when products are sold in "unauthorized" places. For example, all genuine Geno's Hair Care products are sold exclusively in salons. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be "diverted."

WHY DIVERSION IS BAD
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use.

Geno's Hair Care states on all its advertising, "Exclusively Manufactured For Gen-Char Inc." This means if you buy our products in a supermarket, drugstore or any other outlet other than a salon, we cannot guarantee that it is an authentic Geno's Hair Care product that will perform as tested.

ARE YOU IN DANGER?
You could be. Contaminated or counterfeit products could cause irritation or even infection.

WHO IS DIVERTING PRODUCTS?
Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.

WHAT CAN YOU DO TO HELP STOP DIVERSION
Don't risk it, don't buy it! And tell your friends about the potential danger of diverted products! If you see a Geno's Hair Care product for sale outside a salon, please send us an e-mail to nodivert@genoshaircare.com with the city, state and name of the location where you saw the products. You can also call 216-283-2400 to report diverters. We will conduct a full investigation.

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